I like a good window and a good narrative that comes along with it, hence I liked this window and façade fine, I just didn’t love it and it looks like it will be a pattern with Harrods where they partner with one brand and splash it all over the front of the store, they have done this with Dior twice and I want to name another brand but cannot quite remember… I liked this fine but here’s the thing, when you focus on one brand and it surrounds our thinking with it, its good for the brand but I am not sure it is good enough for the consumers… now not saying I was not enticed by the story here, it enamoured me to the brand and I love their origin story but I wanted something much more from the store itself. Christmas windows are meant to entice us and bring us into a narrative starring different brands not just one.
As for the story of the brand, it is all there, it is all enticing, and it is all too good to pass up knowing more about the brand and what Harrods does that is so perfect is bring us in because there is no way I am going into the store without heading to the brand department at least buy something. And it works. Too singular in narrative and that’s the point, I am just not certain it is Christmas…