Oh Dior… I don’t know that I like this. Yet I know that I don’t not like it. On the one hand, it feels lazy because what we have here is a massive butterfly thingy on the façade of the store warmed it up with gold and hope for the best. On the other hand, it is a dial up of the glamour with little real estate so they have gone hell for leather and it does stand out.
The strategy, godsakes strategy you know, one would think it is was more than Christmas, but it is Christmas, and we take it seriously around here. So, the strategy works because it is well noticeable, it does sing, but then everything else that comes after that doesn’t live up to the hype that massive butterfly is promising, to use a cook analogy it is like a fallen soufflé and nothing is more disappointing that a soufflé that rises and then rapidly falls… like a falsetto who cannot quite hit those notes you know. I like the window display fine enough, I think it looks rather lovely, but then its the façade I am more concerned with, because the large butterfly pumps up the window as it is such a small window, but the mimicking of the sad it where it sadly falters. Like a butterfly breaking its wings… okay I will stop with the analogies but you get what I mean. Where is the Christmas cheer? A hundred little twinkling butterflies might have been more magical than the large one, fluttering about to the soundtrack of either Christmas carols or soothing sounds of the woods; that would encapsulate the street. Yes, it is overthinking, but this is the real estate to entice the customers and delight them. A massive butterfly in the centre of a flurry is… okay, I guess.