At first when I saw this, I wasn’t too sure about it; I was in two minds, because I thought they played it safe, but then the more I stood to look at it, the more a theme emerged at play. I like the clean lines of it without it being austere, it is still fun and Christmassy. This is for us aunts and uncles, you know that clichéd meme of the cool aunt who turns up plays with the children then hands them back to their parents, throws down a wad of cash and then leaves… this is our window, the rich aunty vibes window and I love it.
Simplicity at play here, but made only more fun with the staccato play of proportions. Also there is a reminder of the simple joys of the holidays, keep calm whilst everything unravels around you because what are we if not frazzled over the holiday present shopping especially for the peculiar Petes and Pennys. It’s a jolly good window. The snow globe effect is damn near too cute and charming but not tacky, never tacky with LV.
When it comes to brands there is little room to play with visual merchandising, so I am inclined to give them a pass at it. Other themes that emerge here or one that I can make up; busy bees working on delivery gifts so spare a thought for the delivery men. Rushing around shopping for gifts last minute? Spare a thought for the frazzled parent, aunty, uncle, cousins etc. Arriving with an arm full of presents hoping you got it right this time? Spare a thought for us all. At times, if you are familiar with the brand, it feels like a Vuitton window most throughout the year, mannequin, and props but they have turned luxury into a space for fun and it works.
The play with proportions and staking the boxes haphazardly only makes it more playful and for some reason I simply could not stop looking. It’s a single brand and as far as concepts go, its a good one.