Honestly, its a matter of innovation and sheer genius that Aliza Licht aka, DKNY PR GIRL, pulled this off; a social media press release; SO NEXT LEVEL MAJOR! I was so excited when she approached me to be a part of the project, ECSTATIC! And I knew it was going to be awesome, knew it was going to be wonderful and it turned out to be even more so. AMAZING! Here’s the piece on WSJ, on how Aliza pulled it off and just what this means for social media.

Click on the video above to watch and watch and watch again…I know I will.

Thank you @dkny pr girl!!